It's Almost Movember, Time to Get Hairy

Wellbeing
Around the world, the Movember movement is er…, taking root once again.

Last week, the Los Angeles Movember launch event had downtown fire fighters out in full force. Their goal is to challenge a total of 100 firehouses in the greater LA area to join the cause in 2010 and, of course, to start follicularly-stimulated discussions about the scope and severity of the prostate cancer problem. At Davidson College in South Carolina, students will kick off Movember on November 1st with participants wearing suits and ties on campus to focus on the movement. In Westwood, members of the UCLA Greek system are also turning in their razors for a month. The list goes on.

Fun? Definitely. Frivilous? Certainly not. They are all helping to save lives.

In ten countries around the globe, men will soon be letting their hair out to support awareness and raise crucial funds for finding better treatments and cures for this disease that affects more than 16 million men and families around the world. Since 2004, Mo’ bros and Mo’ sistas have raised more than $40 million dollars to support research for men’s diseases. What’s more, in the U.S. they are changing the way prostate cancer is viewed. The Prostate Cancer Foundation and LIVESTRONG are the beneficiaries of Movember efforts in the States. In its first three years in the U.S., Movember raised $2.3 million to support prostate cancer research through PCF. This year’s goal is $2 million. That’s a whole lotta mo’s and mo’ola.

Adam Garone is a founder of this unique movement that first started growing in Australia. He and his global team have engaged and motivated an entire generation of young men to tear down the taboos around prostate cancer and educate their contemporaries and their families about the second most deadly cancer for American men, after lung cancer. In 2010, it is estimated that 218,000 new cases will be diagnosed in the U.S. and more than 32,000 American men will die from it. By 2015, the number of new U.S. cases each year could rise above 300,000.

Literally and figuratively, Movember is definitely living up to it tagline: Changing the Face of Men’s Health. The teaching moment starts the moment anyone asks a participant, “What’s that on your face?”

The annual Movember campaign is fun, quirky and purposeful. It’s also proof that one should never be too quick to dismiss a good idea that might arise on a weekend afternoon while having a few beers with your mates. Interested? More information on Movember can be found at www.Movember.com.